The Black Farmer Limited (“The Black Farmer”, “we” or “us”) is committed to protecting and respecting your privacy. This policy explains how we use any personal information that you provide to us through our website, or customer careline. Please read it carefully. We may change this policy. We will post any changes on this page, so please check back frequently. For the purposes of data protection law, the controller is The Black Farmer Limited, West Kitcham Farm, Broadwoodwidger, St Giles on the Heath, Devon PL15 9SL.
We may collect and process the following information about you:
Information you provide to us.
You may provide us with information in several ways, including by filling in forms on our websites or by corresponding with us by phone, email and live chat. This includes information you provide when you register for an account, purchase items from us, enter into a contract for the supply of services, enter a competition, promotion or survey or report problems with our services.
The personal information that you provide may include your name, address, email address, phone number, and other information about you to enable us to provide you with our services.
Information we collect about you.
When you use our websites, we automatically collect information about your device, including your IP address, information about your visit (including how you got to our websites) and how you use our services. We may combine this information with other information you have provided to us or which we have received from other sources.
Information we receive from other sources
We work closely with third parties (for example, business partners, advertising networks, analytics providers and search information providers) and may receive information about you from them. This could include socio-demographic information and information about your likely interests based on your previous web browsing and purchases. We may combine this information with other information you have provided to us or which we collected about you.
How we use your personal information
We use personal information about you in connection with the following purposes:
- Providing our services to you and fulfilling your requests.
- Providing you with the information, products and services you request from us.
- Completing any transaction that you do with us.
- Administering promotions or competitions that you enter with us.
- Allowing you to participate in our interactive features when you choose to do so.
Marketing and advertising
Providing you with information about goods and services that we think may interest you, which may be based on inferences about your likely interests based on your activity on our website or third-party websites.
Customising or enhancing your experience of our services, which may use inferences about your likely interests based on your activity on our website.
Measuring and understanding the effectiveness of advertising we serve to you and others.
Service improvement and account management.
Ensuring that our content is presented in the most effective manner for you and your device.
Administering our websites and for internal business administration (for example, troubleshooting, data analysis, testing, research, statistical and survey purposes).
Protecting our interests and those of third parties and as part of our efforts to keep our services safe and secure.
Managing and operating your account with us.
Legal basis for processing
Our legal basis for processing your personal information for the purposes described above will typically be one of the following:
It is necessary for us to process your personal information to perform a contract to which you are a party, or to take steps at your request prior to you entering into a contract.
You have consented to us using your personal information for this purpose (for example, when you create an account with us, agree to receive marketing emails from us or create an alert). You can withdraw your consent at any time by deleting the information from your account or updating your marketing preferences.
It is in our legitimate interests to use your personal information to operate, improve and promote our services (for example, when we customise your experience of our services or use your information for analytics purposes) and to protect our business.
Sharing your personal information
We will never sell or market your personal information
We may however share your personal information with third parties in the following circumstances:
Our service providers: to help us run our business and perform services you request
We may provide your personal information to our business partners, suppliers and subcontractors who provide services to us or where necessary to perform a service that you have requested. This includes providing address and contact details to our delivery partners.
Advertisers and advertising networks: to serve relevant adverts to you and others
We may provide your personal information to our partner advertisers and advertising networks that require that information to select and serve relevant adverts to you and others.
Analytics and search engine providers: to help us improve our services
We may provide information about your visit to analytics and search engine providers to help us improve and optimise our services. We generally only share this information in a form that does not directly identify you. We may also share your personal information with third parties for the following reasons:
To obtain professional advice
We may disclose your personal information to obtain professional advice (for example, from lawyers or financial advisors).
To comply with a legal obligation
We may disclose your personal information if required to do so by law or in response to a request from law enforcement or another regulatory authority. We may disclose your personal information to enforce our agreements with you or to protect the rights, property or safety of The Black Farmer, its users or others. This includes sharing personal information with other organisations for fraud prevention purposes.
Storing your personal information
We may transfer, store or process your personal information outside of the European Economic Area (“EEA”). The laws in some countries may not provide as much legal protection for your personal information as in the EEA. By submitting your personal information, you agree to this transfer, storing or processing. Where we use service providers outside the EEA, we rely on approved data transfer mechanisms (for example, the EU Standard Contractual Clauses and the EU-US Privacy Shield) to ensure that your personal information is adequately safeguarded in the recipient country.
Unfortunately, transmission of information over the internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee its security and any transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorised access.
We keep your personal information for as long as is necessary for the purposes for which it is processed. These periods vary depending on the nature of the information and your interactions with us. You can delete you’re the Black Farmer account at any time using the account settings page.
Opting out of collection of information by third party advertisers
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information. You have the right to ask us not to process your personal information for marketing purposes. You can do this at any time by updating your email preferences via the link in any marketing email we send you. You can also opt out of marketing, by emailing [email protected]
Data protection law gives you the right to access your personal information, to object to the use of your personal information for certain purposes, and the right to erase, restrict or receive a machine-readable copy of your personal information. You can access, update and delete your The Black Farmer account information by logging into your the Black Farmer account. If you cannot fulfil your request using these tools, please email [email protected] or contact us using the address below.
We will handle your request in accordance with the law. This means there may be legal reasons why we cannot fulfil all requests.
Links to third party websites
Post: Data Protection Officer, The Black Farmer, Westkitcham Farmhouse, Broadwoodwidger, St Giles on the Heath, Devon, PL15 9SL
Email: [email protected]
Updated: 17 September 2021